
I've been obsessed with patterns since I was a kid — history, systems, why two people can look at the same thing and see something completely different.
In 2013 I found the calling for my work role after exploring many rabbit holes, Systems Work. I started with organisations, then family, then land, then health. The method stayed the same each time — find the pattern underneath the story, then let the system reorganise itself.
Before this, I worked in advertising, building brand stories across global markets. Alongside this journey I trained in yoga (the science of the mind, not the postures), indigenous traditions, and constellation work, and applied all of it across some very different rooms — social change, mental health, education, prisons, schools, corporates, environmental movements and family systems. Different contexts, same patterns underneath.
In 2017 I became land guardian of Quinta das Abelhas, ten hectares in the mountains of central Portugal. It was an abandoned pine monoculture; I've spent years slowly returning it to biodiverse forest — I call it my Land Art. I trained in rewilding, permaculture, food forests, and water management to understand the ecology, but the land ended up teaching me more than any of it.
HQ: Fornos De Algodres, in the mountains of Central Portugal
Portugal: +351 913 272 253